Problem

The role of dogs in American households has transformed dramatically:

  • Dog ownership is up 13% from 38% of households (46M) in 2010 to 51% (60M) in 2024

  • The birthrate is down 10% over the same period

  • 42% of Millennial women don’t plan on having children

  • 70% of dog owners consider their dog a child

At the same time, American spending is shifting.

  • 76% of consumers prefer experiences over material items

  • Experience spending is up 32% since pre-pandemic, outpacing the 5% growth in discretionary goods

Leaving a growing group of modern dog parents looking for experiences that:

  • Affirm that being a dog parent is just as real and meaningful as traditional parenthood

  • Make them feel proud—not just as dog parents, but as exceptional ones

Solution

Dogland is the Disneyland-for-dogs, a next-level, traveling dog park designed to be the happiest day of your dog’s life.

But our mission doesn’t stop there. Dogland isn’t just about giving your dog the best day ever—it’s about helping you give them the best life ever.

Dogland’s Secret Sauce

BUILT BY DOG SCIENTSITS = BEST DAY EVER

Dogland was built in collaboration with canine behavioral scientists to awaken dormant instincts and unlock a dog’s full joy potential. The result? Dogs come alive, and they have their best day ever.

DOG PEOPLE FINDING DOG PEOPLE + LOLING

Dogland is where dog parents who really get it come together.

DOGLAND CELEBRATES

The magic doesn’t stop after Dogland leaves town. Between annual visits, you’ll be invited to keep the memories going with three special holiday pop-up events—just for cities Dogland has visited.

DOGLAND INSTITUTE: THE AUTHORITY ON MODERN DOG WELLNESS AND CARE

Dogland Institute is our year-round online community for dog parents who want to do more—and do better. Members swap knowledge, tips, and tricks, and we gather it all to share the most trusted, top-rated insights on everything dog—from food and enrichment activities to the best dog-friendly spots in your city.

Journey

  1. Marketing

    1. Saturdays and Sundays- 6 days

    2. Ads

  2. Purchase tickets- $38 (dogs always free, or humans free if you lost your dog last year)

  3. Pre-arrival

    1. Profile: Build your dog’s profile (favorites, quirks, safety info)

    2. Hype email campaign begins sharing attractions, breed-specific moments, competitions/shows

    3. Outfits

    4. Drive 45-minutes maximum

  4. Arrival

    1. Dogland Doctrine

    2. Property is converted underutilized city parks, unused farmland, development land in waiting, offseason courses and fields

  5. Attractions

    1. 2-4 hours

    2. Identification to connect preferences and photos to profile

    3. 1 centralized area with space for dogs to play and humans to eat and drink, one main screen to watch funny videos

    4. 3-5 loops off of the main square, each with

    5. 1 treat

    6. 1 testing

    7. 1 main attraction

    8. 1 photo or keepsake

  6. Post

    1. Feedback

    2. Share preferences and photos collecting

    3. The best dog things for your dog (breed-specific) (V1)

    4. The best dog places in your city